AWARD WINNING ARTHUR W. PAGE SOCIETY CASE STUDY
Grand Prize Winning Case of the 2017 Arthur W. Page Case Study Competition analyzing Apple's privacy and security battle with the FBI following the San Bernardino shooting. The Case Study Competition in Corporate Communications is sponsored by the Arthur W. Page Society and the Institute for Public Relations (IPR) and awards students whose original case studies best examine the practice of corporate communications in a business issue or crisis. This year's competition drew 86 entries from 35 schools across the country.
As part of Professor Matt Ragas' "Research Methods for the Communications Professional" Course (PRAD 585), students were tasked with solving an organizational challenge and generate evidence-based recommendations for Pressbox, a startup dry cleaning company. Using a combination of primary, secondary, qualitative and quantitative research, my team conducted a brand audit and offered useful recommendations to improve customer retention.
STATE OPTICAL PRESENTATION
State Optical is a luxury eyewear company that wanted to increase its brand presence in Chicago. By partnering with Ogilvy Public Relations, our class was able to recreate the agency new business process and present a public relations campaign to increase brand awareness in the company’s target market. With strong research, strategies, objectives and tactics, my team's pitch was selected as "winner of the business" by two Ogilvy account executives.
The Future of Corporate Culture Transformations
During my time at Gagen MacDonald I looked at one of their core capabilities, corporate culture transformations, and analyzed the key influencers in this space and how they will play a role in the future.