MCDONALD'S PITCH / SPOKESPERSON BRIEFING DOCUMENT
As a part of Introduction to Public Relations, I was tasked with creating a briefing package for a McDonald's spokesperson regarding their upcoming "Our food. Your questions." campaign. The package provides background on the reporter, an email pitch, several recent stories as well as an outline of key messages and anticipated Q&A for the interview.
WASA PRESS RELEASE
At MSL Group I crafted a press release announcing that the Non-GMO Project officially recognized Wasa Crispbreads as a non-GMO product.
In Advanced Writing, I ghostwrote an op-ed on behalf of Shannon Watts who is on the advisory board of Everytown for Gun Safety and Founder of Moms Demand Action for Gun Sense in America.
As a part of their grassroots efforts General Motors had a blog featuring cities across the U.S. The blog featured stories about local events, businesses and influencers from all over Chicago.